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How many AMCs should you take exposure to?


September 22, 2020

When we wrote about how many funds you should have in your portfolio, we’d mentioned that it’s fine to duplicate funds in some cases in order to avoid AMC concentration risk.

In the queries you ask us, we’ve also noticed two broad trends: many of you want to hold funds from the same AMC since you transact directly through the AMC website. Second, many of you do worry if you have too many funds from the same AMC and ask us if there is concentration risk.

So we’ll explore the aspect of AMC concentration in a portfolio here – what the risk even is, when it matters, and how you can handle it.

Before that, we want to address the issue of wanting to hold funds from a single AMC because it is easier to transact. Holding funds from the same AMC simply because you don’t want to login into multiple AMC websites is not a prudent move. The solution is to have a direct platform (and there are many), where you have the option of choosing multiple fund houses if you need to. You can read our article on how to choose an online MF platform here.

Of course, there are other reasons to not stick to house-funds. We discuss them below.

What is AMC concentration?

When you have too much of your portfolio invested in fund(s) of a single AMC, you’re concentrated towards an AMC. So you might think. But it’s not that cut-and-dried. Concentration risk comes in only when the funds are of a similar type or when you have too much of your portfolio in a single fund.

To break down the concept of AMC concentration:

  • Having an equity and a debt fund from the same AMC is not necessarily concentration risk. In other words, concentration risk comes into play when you have, say, 2-3 equity funds and/or equity-oriented funds from the same AMC, or 2-3 debt and/or debt oriented funds from the same AMC. An equity and debt fund from the same AMC does not constitute AMC concentration unless the absolute exposure is very high, especially in a debt fund or an active equity fund (passive fund does not matter here).
  • The nature of what constitutes risk depends on the funds themselves. In equity funds, the basic style takes importance. In other words, you may hold 2 funds with very different styles from the same house.  This may not amount to concentration risk. We’ll dig deeper into this in the next sections of this article. In debt, more than two funds is enough to cause concentration risks.
  • There is no strict rule on what exposure is too high, as it can change based on the size of your investment and whether you hold equity or debt funds.

But why is concentration in a single AMC risky in the first place? Simply because it leaves a larger portion of your portfolio vulnerable to underperformance should something go wrong with the fund house. In both debt funds and active equity funds (and in consequence, in hybrid funds), AMCs have a basic underlying philosophy or common thread. If this basic thread were to be disturbed, it would have an impact across funds.

Concentration risk in debt funds

In their debt investments, an AMC often takes an overall call – often called the house view. This call can be on the interest rate direction and the investment-worthiness of a particular company’s debt issues. This translates into fund portfolios.

For example, if an AMC sees that there is room for a bond yield rally, it will largely position its portfolios across schemes to capture that move. The exact approach may vary depending on the fund’s mandate. For example – it could go for longer-term maturity papers in its gilt fund. It could allocate small portions of gilt in its short-duration or corporate bond funds. It could step up PSU bonds in its banking & PSU funds.

If this call plays out, it will pull up returns across the funds where the AMC took the call. On the flip side, though, should the call turn sour, it will affect performance of multiple funds. Of course, the extent of impact depends on the fund itself.

But any negative impact of wrong rate calls may pale in comparison with mis-steps in credit risk assessment. When a company (or bank) raises debt, an AMC would evaluate the merits of that company and its debt strength. The AMC here assesses the credit quality of the issuer itself, and does not limit it to a single debt issue. This raises two possibilities, then:

  1. Multiple funds from the same AMC could hold debt instruments from that entity. For example, a company’s bond could find place in the AMC’s corporate bond fund and medium duration fund. For example, ZCBs from Aditya Birla Fashion & Retail are present in ICICI Pru Credit Risk Fund, ICICI Pru Medium Term Bond, and ICICI Pru Short Term. CPs of Century Textiles & Industries are in 4 different Sundaram AMC’s debt funds. Here, the AMC assessed the company and took exposure to different issuances across its schemes.
  2. Funds could hold instruments of different maturities and different coupon from the same issuer – like a shorter-term paper in the short-duration fund and a longer-term one in the corporate bond fund. For example, CPs and bonds of different maturity dates of Bajaj Finance find place across 5 of Aditya Birla SL’s debt funds.

So what? Well, if the issuing entity suffers a downgrade or it defaults, it reverberates across the AMC’s funds. The table below shows some examples of different funds from the same AMC holding papers of issuers that got into trouble at some point over the past two years. If you notice, the funds under each AMC belong to a different category. So while you may have diversified by combining, say, a short-duration fund and a dynamic bond fund, if there are overlaps in papers, a downgrade can affect multiple funds in your portfolio. The depth of the impact will obviously depend on the share of that paper in the fund’s portfolio.

It is difficult for you to know the exposure each fund has to a particular corporate group or compare exposures across funds within an AMC to check your portfolio overlaps. Further, there are complexities in that all papers are not equally risky – so though your funds may all hold similar papers, it does not automatically create concentration risk.

Also, risks in papers are often clear only in hindsight after credit events actually unfold. The events in the past two years show just how out of the blue a credit event can be.

Therefore, when you have too many debt and debt-oriented funds from the same AMC, there is a heightened risk for your portfolio as a whole even though the funds per se may not be high risk or belong to different categories.

So AMC concentration risk in debt funds is very real. Therefore, you necessarily need to spread your debt holdings across AMCs. This helps ensure that a credit event does not disproportionately affect you.

You may worry that diversifying would lead to duplication in debt. Not really.

  • For one thing, your aim in holding debt in a portfolio is to mitigate risk and to this end, duplication is perfectly acceptable.
  • For another, duplication in debt is not similar to that in equity. All you’re likely to be doing is to hold several funds that follow an accrual strategy of buying and holding debt to earn interest income. Or in the case of dynamic bond funds, as explained in both our article on fund categories and in the ideal number of funds to hold, they shouldn’t form the only debt portion of your portfolio which makes duplication lesser of an issue.

The following pointers can help in addressing AMC concentration risk here:

  • You can ignore liquid funds for the purposes of concentration. This is because these funds have very specific rules and maturities that make them much less riskier than other debt categories. Having said that, make sure you hold a liquid fund with large AUM, else add more fund houses.
  • If you hold a quality gilt fund (in your long-term portfolio), you can ignore this too in terms of concentration risk. This is because these funds do not have credit risk. You are already aware of the duration risk and the only way to counter this is to add accrual based funds.
  • In all other categories, avoid holding more than two funds from the same AMC.

When you have too many debt and debt-oriented funds from the same AMC, there is a heightened risk for your portfolio as a whole even though the funds per se may not be high risk or belong to different categories.

Concentration risk in equity funds

In equity and aggressive hybrid funds, it gets a little trickier. In an equity fund, what differentiates one from the other is the strategy or style it follows. As we have been saying, combining styles in your portfolio is important. Why? Because in different markets, different strategies will work well. If you focused only on a particular style, the bulk of your portfolio could spend a long time underperforming. Blending styles allows you to make the most of different opportunities across market cycles.

Now, in most AMCs, there will be a core investment philosophy. An AMC can tailor each fund’s strategy in a different way while staying true to the core philosophy. As long as the style and strategy of the fund differs, it is fine to hold several funds from the same AMC.

Consider UTI Equity and UTI Value Opportunities. The former is a growth-style fund while the latter is a value-based fund. So though both funds come from the same AMC, there’s enough difference in the way they are managed. The same goes for Invesco India’s funds which draw from the same researched basket of stocks but combine them in different ways in their funds such as Invesco India Growth Opportunities and Invesco India Contra.

As long as the style and strategy of the fund differs, it is fine to hold several funds from the same AMC. Blending styles allows you to make the most of different opportunities across market cycles.

If growth were to falter as a strategy, for example, the value-based fund could do well. If you combine, say, a focused fund and a more diversified large-and-midcap fund from the same AMC, the difference in stock allocations can help one do better than the other. In these cases, AMC concentration is not a risk.

But when there’s a lot of similarity between funds within an AMC, an underperformance in the core investment thread can impact all funds. Consider Axis AMC’s equity funds. They all take cash calls when the going is tough. They all more or less follow a growth-based strategy. The top ten stocks in Axis Bluechip’s current portfolio – which accounts for over half its portfolio – share a 44% overlap with Axis Focused 25. If any of these stocks were to slip, it could pull both funds down.

Similarly, an underlying value strategy across ICICI funds has hurt returns of its equity funds as well as its hybrid aggressive fund. Similarly, Franklin Bluechip, Franklin Equity, and Franklin Prima though belonging to different categories have all slipped due to similar reasons. Canara Robeco Equity Diversified and Canara Robeco Emerging Equity, though both doing extremely well, share similarities in both portfolio and strategy.

The following pointers can help address AMC concentration risk in equity and hybrid aggressive funds.

  • It is the basic investment style that takes precedence. It is perfectly fine to hold multiple funds from the same AMC as long as those funds are managing their portfolios differently.
  • Equity fund categories can be very similar in terms of risk and return profile. In such cases, AMC concentration risk becomes higher – for example, mid-caps and small-caps are both high risk, and if you hold funds from the same AMC here, it could add much more to your overall risk than holding, say, a large-cap and a small-cap fund from the same AMC.
  • Go by allocation to style/strategy to decide which funds from other AMCs you need to include. For example, if you want to reduce AMC concentration because you have two growth-style funds, pick a value-based fund or even a growth-at-reasonable price from a different AMC.

Overall, concentration risk is not simply about the risk of losing money if an event like the Franklin debt debacle. It is about risk of ‘all falling down’ when a common investment threat in an AMC breaks.

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While due care has been taken to ensure that the disclosures, information, and opinions given are fair and reasonable, PrimeInvestor Financial Research Pvt Ltd and/or none of its officers, directors, partners, employees, agents, subsidiaries, affiliates or business associates shall be liable for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including lost profits arising in any way whatsoever from the information/ opinions/ views contained in the research report and recommendations that form part of the Research Service, and/or mails, social media or notifications issued by PrimeInvestor Financial Research Pvt Ltd or any other agency appointed/authorised by PrimeInvestor Financial Research Pvt Ltd. Returns and performance figures mentioned in the research report represent past performance and should not be constituted to be future returns or guaranteed returns.

Any agreements, transactions or other arrangements made between the client and any third party named on (or linked to from) the Website are at your own responsibility and entered into at your own risk. Any information that you receive via the Website, whether or not it is classified as “real time”, may have stopped being current by the time it reaches you. Market price information may be rounded up/down and therefore may not be entirely accurate.

The purpose of these disclosures is to provide essential information about the Research Services in a manner to assist and enable the prospective client/client in making an informed decision for engaging in Research Services before onboarding.

History, present business and background: PrimeInvestor Financial Research Private Limited is registered with SEBI as Research Analyst with registration no. INH200008653. The Research Analyst got its registration on August 19, 2021 and is engaged in offering research and recommendation services.

Disciplinary history: There are no pending material litigations or legal proceedings against the Research Analyst. As on date, no penalties / directions have been issued by SEBI under the SEBI Act or Regulations made thereunder against the Research Analyst relating to Research Analyst services.

Details of the RA's associates: No associates.

Usage of Website Content: This Website is controlled and operated by the RA. All material, including research reports, recommendations, portfolios, ratings, lists of financial products, illustrations, statements, opinions, views, photographs, products, images, artwork, designs, text, graphics, logos, button icons, images, audio and video clips and software (collectively, “Content”) are protected by copyrights, trademarks and other intellectual property rights that are owned and controlled by the RA or by other parties that have licensed their material to us.

Except where otherwise agreed in writing with the RA, material on the Website is solely for the client’s personal, non-commercial use. Except as provided below, the client must not copy, reproduce, republish, upload, post, transmit or distribute such material in any way, including by e-mail or other electronic means and whether directly or indirectly and the client must not assist any other person to do so.

Without the prior written consent of the RA, modification of the materials, use of the materials on any other web site or networked computer environment or use of the materials for any purpose other than personal, non-commercial use is a violation of the copyrights, trademarks and other proprietary rights, and is prohibited. Any use for which the client receives any remuneration, whether in money or otherwise, is a commercial use for the purposes of these Terms.

The client may occasionally distribute a copy of a research report, or a portion of the same, from the Website in non-electronic form to a few individuals without charge, provided the client includes all copyright and other proprietary rights notices in the same form in which the notices appear, original source attribution, and the phrase “Used with permission from PrimeInvestor Financial Research Pvt. Ltd.”

While the client may occasionally download and store research reports or information from the Website for his/her personal use, he/she may not otherwise provide others with access to the same. The foregoing does not apply to any sharing functionality we provide through the Website that expressly allows the client to share Content or links to Content with others. In addition, the client may not use Content he/she has downloaded for personal use to develop or operate an automated trading system or for data or text mining.

The client agrees not to rearrange or modify the Content available through the Website. The client agrees not to display, post, frame, or scrape the Content for use on another website, app, blog, product or service, except as otherwise expressly permitted by these Terms. You agree not to create any derivative work based on or containing the research products and Content. The framing or scraping of or in-line linking to the Services or any Content contained thereon and/or the use of webcrawler, spidering or other automated means to access, copy, index, process and/or store any Content made available on or through the Services other than as expressly authorized by us is prohibited.

The client further agrees to abide by exclusionary protocols (e.g., Robots.txt, Automated Content Access Protocol (ACAP), etc.) that may be used in connection with the Research Services. The client may not access parts of the Research Services to which he/she is not authorized, or attempt to circumvent any restrictions imposed on your use or access of the Services.

As a general rule, the client may not use the Content, including without limitation, any Content made available through one of our RSS Feeds, in any commercial product or service, without our express written consent.

The client may not create apps, extensions, or other products and services that use our Content without our permission. The client may not aggregate or otherwise use our Content in a manner that could reasonably serve as a substitute for a subscription to the Website.

The client may not access or view the Services with the use of any scripts, extensions, or programs that alter the way the Services are displayed, rendered, or transmitted to you without our written consent.

The client agrees not to use the Services for any unlawful purpose. We reserve the right to terminate or restrict the client's access to the Website if, in our opinion, the client's use of the Services may violate any laws, regulations or rulings, infringe upon another person's rights or violate these Terms.

Prohibited content: The Website includes comments sections, blogs and other interactive features that allow interaction among clients and between clients and the RA. We call the information posted by or contributed by users “Contributed Content.” In the course of availing of the Research Services or uploading any post or comment on the Website, the client shall not post any Contributed Content that (i) contains nude, semi-nude, sexually suggestive photos, (ii) tends or is likely to abuse, harass, threaten, impersonate or intimidate other users of the Website and/or Research Services, (iii) is lascivious or appeals to the prurient interest or if its effect is such as to tend to deprave and corrupt persons who are likely to use or have access to the Website and/or Services, or (iv) otherwise violates, is prohibited or restricted by applicable law, rule or regulation, is offensive or illegal or violates the rights of, harms or threatens the safety of other users of the Website and/or Services (collectively “Prohibited Content”).

We reserve the right to cease to provide the client with the Research Services or access to the Website, or terminate your subscription, with immediate effect and without notice and liability, for violating these Terms, applicable law, rules or regulations and reserves the right to remove Prohibited Content which is in violation of these Terms, or is otherwise abusive, illegal or disruptive. The determination of whether any content constitutes Prohibited Content, violates these Terms, or is otherwise abusive illegal or disruptive, is subject to the sole determination of the Firm.

Changes to Research Services: We are constantly endeavouring to improve the quality of Research Services provided to our clients. Due to this, the form and nature of the Research Services provided may change from time to time without any prior notice to the client. We reserve the right to introduce and initiate new features, functionalities, components to the Website and/or Research Services and/or change, alter, modify, or discontinue existing ones without any prior notice to the client.

Warranty and liability disclaimer: The Website, Research Services, and all the materials and services, included on or otherwise made available to the client through this Website is provided by the RA on an “as is” and “as available” basis without any representation or warranties, express or implied except otherwise specified in writing. Without prejudice to the foregoing paragraph, the RA does not warrant that:

  • This Website and/or Research Services will be constantly available, or available at all;
  • The information on this Website or provided through the Research Services is complete, true, accurate or not misleading; or
  • The quality of any products, services, information, or other material that you obtain through the Website or Services will meet your expectations.

The RA, to the fullest extent permitted by law, disclaims all warranties, whether express or implied, including the warranty of merchantability, fitness for particular purpose and non-infringement. The RA makes no warranties about the accuracy, reliability, completeness, or timeliness of the Website, Research Services, Content, Contributed Content, Services, software, text, graphics and links.

The RA does not warrant that this Website, Research Services, information, content, materials, or any other material included on or otherwise made available to you through this Website, their servers, or electronic communication sent by the RA are free of viruses or other harmful components.

Nothing on this Website constitutes, or is meant to constitute, advice of any kind.

Indemnification: The client:

  1. Represents, warrants and covenants that no materials of any kind provided by him/her will:
    1. Violate, plagiarise, or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or
    2. Contain libellous, Prohibited Content or other unlawful material;
  2. Hereby agree to indemnify, defend and hold harmless the RA and all of the RA’s officers, directors, owners, agents, customers/clients, information providers, affiliates, licensors and licensees (collectively, the “Indemnified Parties”) from and against any and all liability and costs, including, without limitation, reasonable advocate’s fees, incurred by the Indemnified Parties in connection with any claim arising out of any breach by the client of these Terms or the foregoing representations, warranties and covenants. The client shall cooperate as fully as reasonably required in the defence of any such claim. The RA reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by the client.

Applicable law: This Website, including the Content and Contributed Content and information contained herein, and the provision of Research Services shall be governed by the Securities and Exchange Board of India, laws of the Republic of India and the courts of Chennai, India which shall retain exclusive jurisdiction to entertain any proceedings in relation to any disputes arising out of the same. As such, the laws of India shall govern any transaction completed using this Website.

Information gathered and tracked: Information submitted or collected on the Website or pursuant to the use of the Services is stored in a database. Specifically, we store the username, name, e-mail address, contact number, as submitted or collected on our Website or through the provision of the Research Services. We may use such information to send out occasional promotional materials, including alerts on new Services available, or other promotional and marketing material relating to our clients and customers.

In accordance with the Information Technology Act 2000, the name and the details of the Grievance Officer at PrimeInvestor is provided below:

Mr. Srikanth Meenakshi
PrimeInvestor Financial Research Pvt. Ltd., Registered office: 659, 4th Avenue, D-Sector, Anna Nagar Western Extension, Chennai 600 101.
Email: [email protected]

11. Mandatory notice:

Clients shall be requested to go through Do’s and Don’ts while dealing with RA as specified in SEBI master circular no. SEBI/HO/MIRSD-POD-1/P/CIR/2024/49 dated May 21, 2024 or as may be specified by SEBI from time to time.

12. Optional Centralised Fee Collection Mechanism:

SEBI has operationalized a centralized fee collection mechanism for IA and RA. Under this mechanism, clients shall pay fees to IAs/RAs through a designated platform/portal administered by a recognized Administration and Supervision body. This is an optional mechanism for the registered entities. At this time, PrimeInvestor has opted out of this fee collection mechanism. Therefore, all subscription payments for the Research Services will be through the modes as specified in Clause 5 of these Terms.

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